Understanding Google Business Categories: An Essential Guide for Membership Organisations

In today's online age, understanding Google Business Profile categories is essential for membership organisations striving for visibility. These categories act as guiding beacons, directing potential members to your organisation's virtual doorstep when they're exploring Google Maps or Local Pack for relevant services. 

But what exactly does that mean?

When configuring your Google My Business Listing, selecting the appropriate categories is paramount. This involves choosing a primary category and, optionally, up to nine additional specific ones. While seemingly straightforward, this decision holds significant importance for determining where your organisation stands in local search results.

Here's why it's pivotal:

Substantial Impact with a Simple Choice:

Choosing the right categories can yield substantial results. With over 4102 Google Business profile categories as of February 17th, 2024, and continuously evolving, this decision carries considerable weight.

How to Choose the Best Categories:

So, how do you pick the right categories for your membership organisation? Here's a simplified checklist:

• Main Services: Opt for categories that align with your organisation's core offerings, such as 'Membership Services' or 'Event Management'.
• Search Demand: Choose categories with high search volumes, ensuring your organisation appears prominently in searches for terms like 'Professional Associations' or 'Community Groups'.
• Competitor Evaluation: Investigate the categories other similar organisations are utilising to gain insights and refine your own category selection strategy.

Remember, simplicity often prevails. And ensure compliance with Google's Guidelines to avoid any potential issues.

Your Comprehensive Guide:

If you're grappling with finding the perfect category for your membership organisation, fear not. We've compiled a straightforward A-Z list of Google My Business categories for 2024, tailored for your convenience.

Google My Business Categories

And if you're still uncertain, consider opting for broader categories.

In Summary:

With this guide, membership organisations across Australia can leverage Google Business Profile categories effectively. By selecting categories that mirror your organisation's services and resonate with potential members, you can bolster your online presence, attract more constituents, and deliver superior value.

So, take the chance to boost your visibility on Google - start mastering Google Business Profile categories today!