The top 11 tips for running a successful association business event

Hosting a successful business event can be a complex and challenging task, especially for associations that are responsible for organising conferences, meetings, and other gatherings on a regular basis. Here are the top 11 tips for running a successful association business event:

1. Define your target audience: Clearly identifying your target audience is crucial for planning a successful event. Consider the demographics, interests, and needs of your attendees and tailor your event to meet their expectations. Check your database that you have it set up, to attract that target market (Tip:  Ensure you gather and have custom fields for each of your markets, whether it be based on business size, Individual role, State location, business type etc)

2. Set clear goals: Determine what you want to achieve with your event and make sure all your planning efforts are focused on meeting those goals. Your goals could be as simple as increasing attendance or as complex as adding more value for your members.

3. Create a budget: Develop a budget for your event and stick to it to ensure financial success. Consider all the expenses that will be incurred, such as venue rental, catering, transportation, and marketing costs, and allocate your funds accordingly.

4. Choose the right venue: Selecting the right venue is essential for the success of your event. Consider the location, size, and amenities of the venue, as well as its accessibility for attendees.  (Tip: check it out in person to ensure it has all the elements you need and double check your booking that it hasn't been double booked, or change in circumstances for the location)

5. Promote your event: Use a variety of marketing tactics, such as social media, email campaigns, and networking events, to effectively promote your event. Be sure to highlight the value and benefits of attending, such as the opportunity to learn from industry experts or network with other professionals. (Tip:  The email marketing solution you use, make sure it doesn't keep promoting the event to those who have attended)

6. Plan for logistics: Consider transportation, accommodation, catering, and other logistics to ensure a smooth and successful event. Make sure you have a plan in place for handling any potential issues that may arise.

7. Use event technology: Utilise event management software and other technologies to streamline event planning and execution. These tools can help you manage registration, create agendas, and keep track of attendees, invoicing and even name tags.

8. Offer value to attendees: Make sure your event provides valuable information, insights, or experiences that will benefit your attendees. Consider offering educational sessions, networking opportunities, giveaways, or interactive elements to keep attendees engaged and involved in your event.

9. Build a strong team: Assemble a team of reliable and skilled individuals to help you execute your event successfully. This team should include a event manager, marketing and communications specialists, and logistics coordinators.

10. Engage your audience: Use interactive elements, such as Q&A sessions or break-out sessions, to keep attendees engaged and involved in your event. Consider using polls or surveys to gather feedback and insights from attendees.

11. Follow up with attendees: After your event, send a survey or follow up email to gather feedback and learn what worked well and what could be improved upon for future events. This feedback can help you refine your event planning process and ensure future events are even more successful.

By following these tips, you can ensure that your association's event is well-planned, well-executed, and well-received by attendees. Whether you're hosting a conference, a trade show, or a networking event, these guidelines will help you deliver a successful and memorable experience for your attendees.